Studio Natuurlijk

We only work for folks with ‘studio’ in their company name.

➀ Site redesign & development ➁ Renewed information architecture ➂ Relaxing video platform

The intro image for the Studio Natuurlijk project

The video page for studionatuurlijk.nl — I mean, it’s a yoga site. We had to make it feel all yoga-like, right?

Are we still working our way around COVID-19? The answer is probably yes. :(

Yoga practice Studio Natuurlijk came correct with a ton of live video classes, free of charge.

Studio owner Nathalie wanted to expand this idea of accessible, conscious movement and relaxation to re-introduce the studio digitally and support het community. We helped her out.

The homepage for Studio Natuurlijk on a mobile phone — Because of the large area on desktops, navigating can be straightforward. We found it necessary to figure out an equally efficient way of navigating on mobile. Thus all entrances are immediately visible. Note to self: we should apply this more often.

A detail of elements on the classes page — Icons were created to accompany terminology that makes picking a class a bit more easy.

Based on a few identity assets, we expanded the brand and set up a new, pretty nifty website.

A cut out of the video page for studionatuurlijk.nl — The new site also provides an entrance to the rich archive of yoga & pilates videos.

Some Instagram template examples — We also helped design social media assets based on previously created identity guidelines.

A cat walking over a ux research technique called 'card sorting'. — Again, pets are essential compagnions in the design process. In this case, this cat was asked to structure information by a Card Sorting method.

Content
Copy
Social media assets

Design
Accessibility
Iconography
Visual design
Interaction design
Expansion of identity
Digital strategy consultation

Strategy
Card sorting
Workshopping
Information architecture

Engineering
Accessibility
CMS-integration
Front-end Development
Integration of Youtube playlists