Print Studio Kapitaal

They said Helvetica, black and white. We gave them Helvetica, black and white.

➀ Site redesign & development ➁ No-stress digital reservation system ➂ Buttons that will mess with you
Kapitaal Cover image depicting a part of the homepage
Kapitaal's Mobile hamburger menu
By rearchitecting the information, we kept the navigation structure simple as pie. Or hamburger, in this case. Sorry, designer jokes.

Kapitaal is an Utrecht based open studio for screen– and etchprint. A hangout for dirty printers and future creative gods. With a proper program, filled with exhibitions, lectures and music, owners Carlien and Ramon create a social place where craftsmanship, design and pop-culture meet.

We helped rewrite this text on their info page, so might as well use it as an introduction to this project.

Kapitaal's Instagram feed on home page
We integrated Kapitaal’s Instagram posts to immediately show relevant shows, expo’s or other funky stuff they want to share.
The Printing page on Kapitaalutrecht.nl
When exploring for workshops or ways to print your stuff, Kapitaal likes to keep it simple: scroll, read, make a reservation already.
A blue version of the Kapitaal website in a tablet format
It should be clear by now that Kapitaal wanted all the colors.

Redesigning the site for Kapitaal was a fairly straightforward assignment: no fancy stuff, just make it work. Also, design a way to reserve for a workshop or printing. Oh, and save the client time by automating everything.

Alright, maybe it wasn’t that straightforward of an assignment, but we all came out much happier.

Rik with Morris and Ramon, the owner, at Kapitaal. Morris is a Poodle.
Working with our clients includes carefully listening to the needs of any pets that may be around.
Different button variants stating the consecutive labels 'book workshop', 'work bookshop', 'book sheer-shop' and 'twerp sloopdrop'.
Scrolling through pages that contain any buttons makes labels switch around. Cause, why not.
  • Content
  • Copywriting
  • Design
  • UI / UX design
  • Visual design
  • Accessibility
  • Strategy
  • Information architecture
  • Engineering
  • Accessibility
  • CMS integration
  • Front-end development
  • Integration of reservation system